Direct Response Buyers Base
Audience Profile
Target recent direct response buyers sourced from catalogs, direct mail, space advertising and direct response t.v. These highly-responsive buyers can be further segmented by where the transaction data came from, when the various transactions occurred and the type of transaction. This gives mailers a truly unique opportunity to select MARKET SEGMENTS that we can leverage for specific users.
Select Enhancements (please call for complete list)
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Catalog Buyers
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Household Occupation
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Pet Owner
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Cooking
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State Code
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Gender
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Interests
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DIY
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Zip Code
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Adult Age
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Sports
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Decorating
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Given Name
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Birthday
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Wine
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Knitting
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Middle Initial
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Household Income
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Photography
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Language
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Surname
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Presence of Children
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Gardening
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Contests
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Presence of Phone
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(0-2,3-5,6-10,11-15,16-17)
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Sports
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Cars
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Household Type
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Child's Birthday
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Books
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Stocks/Bonds
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Dwelling Type
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Household Net Worth
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Computers
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Sweepstakes
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Length of Residence
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Level of Education
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Electronics
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Cigar Smokers
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Presence of Phone
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Donor Type
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Travel
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...and many more!
Selections
In addition to the standard selections, all names can be selected by any one of 520 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.
Email Deployment
List owner can back postal mail with "pre" and "post" notifications, like offers or reinforcement direct mail offers with matching email deployments as well as expand online reach with up to 10,000,000 additional email names with like affinities.
Cancellation Policy: Orders cancelled prior to the mail date will incur the following charges: $10/M Running Charges on quantity shipped; 100% of all selection charges; media and shipping fees and a $75 flat cancellation charge. Orders cancelled after the mail date will be charged in full.
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