Print Direct Response Buyers Masterfile

Direct Response Buyers Masterfile

Direct Mail Response buyers of a variety of products purchased through catalogs, direct mail solo offers, space advertising and direct response TV. File updated monthly and overlaid with demographic, lifestyle and ailment data. Available at postal, email and phone.


SEGMENTS

1,408,109	Total Universe / Universe Rate	$95.00/M
428,313	1 Mos MOB'S - March '15	$100.00/M
346,605	1 Mos MOB's w/Phone Numbers	$225.00/M
118,000	1 Mos MOB's w/Email Address	$135.00/M
98,783	1 Mos Change of Address MOB's	$95.00/M
1,408,109	3 Mos Buyers	$95.00/M
713,407	3 Mos Buyers age 65+	+ $10.00/M
175,577	1 Mos Male Buyers	+ $8.00/M
205,196	1 Mos Female Buyers	+ $8.00/M

ID NUMBERS

Manager ID	309721
NextMark ID	309721
mIn ID	139405
SRDS ID	900902-000

MEDIA TYPE

Consumer

SOURCE

TV generated, Space sold, Catalog, Direct response

GEOGRAPHY

USA

OPT-IN

Opt-in

MAINTENANCE

Market Entry	07/15/2010
New to Manager	07/07/2011
Counts Through	03/31/2015

DATA CARD MAINTENANCE

New To System	07/12/2011
"New to System" Announcement	07/14/2011
Last Update	04/20/2015
Next Update	05/15/2015
Update Frequency	MONTHLY

DESCRIPTION

Direct Mail Response Buyers of a variety of products purchased thru catalogs, direct mail sold offers, space advertising and direct response TV. File updated monthly and overlaid with demographic, lifestyle and ailment data. Available at postal, email and phone.

This date base provides marketers with up to date transactional data that's proven responsive. Select options are too numerous to list, please inquire for your clients special select needs.

SPECIAL SELECTS: Demographic & Lifestyle: $10/M

Adult Age, Income, Presence of Children , Child by Age Range, Child Gender, Childrens Products, Apparel, General Merchandise, Gardening, Magazines, Books, Travel Products and more. Interest in Cooking, Gardening, Reading, Bible/Devotional. Identified Donors, Ailments: Arthritis, Diabeties, Cholestrol.

PHONE NUMBERS: $225/M

SAN# and Expiration Date required. Script approval required.

CHANGE OF ADDRESS: Mail Order Buyers that have submitted change of address information within requested recency to their FINANCIAL INSTITUTION.

EMAIL ORDERS: Minimum order quantity: 25,000

CREATIVE: Full copy and creative is due 3-5 business days to testing, once test is approved, launch date will be determined. Creative services available for creation of HTML & Text email at $275/F fee. Creative must contain:

Client name/address, Opt Out of future emails & an unsubscribe response.

Deployment: $25/F transmission fee

TRACKING REPORT: Includes Delivered, Opens, Click Rates at no additional charge.

ALL ORDERS: Includes 2 tests ($100 for each additional test/change) Cancellation: Once tests deployed, full charges apply.

PREPAYMENT REQUIRED ON ALL EMAIL ORDERS.

ADDITONAL COUNTS:

3 Mos buyers with Presence of Children ages 3-5 = 88,122

3 mos buyers with Presence of Children ages 6-10 = 107,322

3 mos buyers with Presence of Children ages 11-15 = 165,703

PROFILE

Presence of Child (10.00/M)

3 Mos buyers with Presence of Children ages 3-5

79,085

3 mos buyers with Presence of Children ages 6-10

128,384

3 mos buyers with Presence of Children ages 11-15

155,809

Interest

Cooking

Gardening

Reading

Bible/Devotional

Ailments

Arthritis

Diabeties

Cholestrol

SELECTS

Age	$10.00/M
Change of Address	$10.00/M
Child Age Range	$10.00/M
Date of Birth	$15.00/M
Demographic	$10.00/M
Gender/Sex	$8.00/M
Gender/Sex of Child	$10.00/M
Geo/Geographical	$8.00/M
Home Owner	$6.00/M
Income Select	$10.00/M
Lifestyle	$10.00/M
Presence of Child	$10.00/M
PHONE NUMBERS	$225.00/M
Childrens Products
Apparel
General Merchandise
Gardening
Magazines
Books
Travel Products
Adult Age
Interest
Ailments

MANAGER

FYMCorporation

UNIT OF SALE

Average

$30.00

GENDER

Male	45%
Female	55%

AVERAGE INCOME

Value

$45,000.00

MINIMUM ORDER

Minimum Quantity	10,000
Minimum Price	$0.00

COMMISSIONS

Broker	20%
Agency	15%

NET NAME ARRANGEMENTS

Net Name is allowed
Floor	85%
Minimum Quantity	50,000
Run Charges	$15.00/M

EXCHANGES

Exchange is not allowed

REUSE

Please inquire

CANCELLATION

Charges

$100.00/F

KEY CODING

Key Coding is available
Charges	$3.00/M

ADDRESSING

EMAIL	$75.00/F
KEYING	$3.00/M
transmission fee	$25.00/F

SPECIAL INSTRUCTIONS

Orders cancelled after mail date and/or merge will be at full rental rate. Orders received & processed will incur a $100/F cancel fee, $15/M run charges & shipping/material fees. SAN# and Expiration Date required. Script approval required. CHANGE OF ADDRESS: Mail Order Buyers that have submitted change of address information within requested recency to their FINANCIAL INSTITUTION. EMAIL ORDERS: Minimum order quantity: 25,000 CREATIVE: Full copy and creative is due 3-5 business days to testing, once test is approved, launch date will be determined. Creative services available for creation of HTML & Text email at $275/F fee. Creative must contain: Client name/address, Opt Out of future emails & an unsubscribe response. TRACKING REPORT: Includes Delivered, Opens, Click Rates at no additional charge. ALL ORDERS: Includes 2 tests ($100 for each additional test/change) Cancellation: Once tests deployed, full charges apply. PREPAYMENT REQUIRED ON ALL EMAIL ORDERS. Available at postal, email and phone.



CONTACTS
Contact Name		Role	Email	Phone	Fax

	Duncan Crookston FYMCorporation 2934 1/2 Beverly Glen Circle Suite #19 Los Angeles, 90077	Director of Operations	duncanc@fymc.com	(310) 601-3119	(310) 275-9978

	Steve Manning FYMCorporation 2934 1/2 Beverly Glen Circle Suite #19 Los Angeles, 90077	CEO	sjmanning@fymc.com	(310) 601-3119	(310) 275-9978

	Rose Joseph FYMCorporation 2934 1/2 Beverly Glen Circle Suite #19 Los Angeles, 90077	VP List Management	rjoseph@fymc.com	(310) 601-3119	(310) 275-9978

	Mimi Silcock FYMCorporation 2934 1/2 Beverly Glen Circle, Suite #19 Los Angeles, CA 90077		mimi@fymc.com	(310) 601-3119

	= Primary contact