Grandparents Buying Children Merchandise Buyers provides marketerrs with a large resource of hotline targeted buyers identified through specific credit card transactions of children merchandise buyers and appended overlay data. The file provides buyers of children's merchandise including apparel gift, toys, general merchandise and furnishings from identified grandparents sourced by direct mail and direct response credit card transactions. They are all new hotline credit card holders that have just made a purchase of these products within the recency selected. The file updates monthly and is overlaid with demographic and lifestyle selects.

Grandparents are identified by age and purchasers of childrens products. In addition, the records are identified thru an overlay as having an interest in grandchildren.

SPECIAL SELECTS: Demographic & Lifestyle: $10/M

Adult age, Income, Presence of Children, Child by Age Range, Child Gender, Homeowners/Renters, Marital Status, Birth Date, Month/Year, Identified Buyers of Children's Products, Apparel, General Merchandise, Gardening, Magazines, Books, Travel Products and more. Interest in Cooking, Reading, Bible/Devotional Identified Donors.

PHONE NUMBERS: $225/M

SAN # and expiration date required. Script approval required.

EMAIL ORDERS: Minimum order quantity 25,000

CREATIVE: Full copy & creative is due 3-5 business days to testing. Once test is approved, launch date will be determined. Creative services available for creation of HTML & Text email at $275/F fee. Creative must contain Client name/address, Opt Out of future emails & unsubscribe response vehicle. Creative required in HTML & Text versions.

DEPLOYMENT: $25/F transmission fee.

TRACKING REPORT: Includes Opens, Click Rates at no additonal charge.
ALL ORDERS: Includes 2 tests ($100 for each additional test/change)

CANCELLATION: Once tests deployed, full charges apply

PREPAYMENT REQUIRED ON ALL EMAIL ORDERS