The Spirit Page
Audience Profile
The Spirit Page customers are consumers who purchase books, CD's, DVD's audio and videocassettes pertaining to Body/Mind/Spirit with a focus on the seeking of truth. Most spiritual teachings and religions are carried with a variety of authors from the best sellers to the less known. The most popular subjects are enlightenment, spiritual growth, conscious living, metaphysics, non-duality and wellness. These are consumers who are working on themselves not just for their own benefit but for the betterment of humanity as a whole.
Demographics
- Buyers are affluent professionals
- 50 / 50 Male/Female
- These buyers hold bachelors and/or post graduate degrees
These buyers actively seek ways to pursue their personal and spiritual growth. In addition they not only buy merchandise but they can recycle used merchandise that they no longer have need for, this merchandise can be sold at a discounted rate. |