SOLUTIONS ARCHITECTURE
- Concepts
- Advertising
- Marketing
- Media
- Logistics
- Corporate Governance
About Us
What makes us different
FYMC was built with the certainty of conviction that creativity is necessary in every single aspect of the business paradigm.
“If it doesn’t sell, it isn’t creative.” David Ogilvy.
That is true in any process intended to gain strategic insights into all those across the intellectual and emotional divides. Equally true and necessary for those of us who happily toil at influencing, no, provoking thoughts and actions in others. It matters not if creating needs, making calls to action, climbing empirical or perceived Sagarmathas, resolving intellectual Rubik’s cubes, selling ice in the Arctic, in the dead of winter.
First and foremost, we are a creative marketing, advertising and corporate governance powerhouse. Everything we address for our clients is framed in a creative process. Our processes are designed to deliver powerful, finely tuned thought and action provoking messages to select audiences through strategic digital, terrestrial and esoteric advertising placements.
Mediocrity reflects a lack of courage and conviction. Ordinary is very easy to achieve. We built an agency from the ground up, both organically and empirically, to leverage our extensive experience and competencies to create unique ideas and processes for our clients. There will never be anything ordinary about our approach to clients, issues, opportunities, crises, celebrations.
Our identity
Our longevity and broad competencies speak to what we do for our clients.
We are often our clients’ first and last contact about their opportunities, challenges and sometimes their dreams.
All that we do accrues to thoughtful, intelligent, predictable and sustainable revenue and equity generating events and solutions for our clients.
We are adamant about delivering unique advantages in the marketplace for our clients.
Our Clients
... partial list of present and past clients.
- Allied Marketing Group
- AOL/Time Warner
- Atlantic Coast Media Group
- Beverly Coach Craft
- Body By Jake Enterprises
- Bradford Group/Bradford Exchange
- CBS
- CollectiblesToday.com
- Craftmatic
- cTOADS
- David Oreck Candle Company
- DIRECTV
- Disney Hall & Hollywood Bowl Association
- eDebitpay
- EyeFive
- Franklin Mint
- Frederick's Of Hollywood
- Fresh Cartons
- Guthy Renker
- Hamilton Collection
- HealthMax
- HydroDerm
- IKEA
- Image Imports AG
- JG Wentworth/Peachtree Fn.
- JustFab
- Kimberly-Clark
- Kluge Interactive
- Kraft
- Lenox
- Limoges
- Loeb Enterprises
- Los Angeles Philharmonic
- Marketing Capital
- Medicare.com
- MedEx Publishing
- Migralex
- MBM Company, Inc.
- NBC
- Netflix
- Omaha Steaks
- 1 800 Flowers
- P&G
- PMD Personal Microderm
- PlasmaNet, Inc./FreeLotto
- Provide-commerce (PRVD)
- Publishers Clearing House
- RAPP
- RONCO
- Rickard2
- Sears
- Shoedazzle
- Shopkick
- Singer Direct
- Sony Pictures
- Specialists Marketing Services
- Sunsetter Awnings
- Sweepstakes Clearing House
- Telebrands
- Teleflora®
- Thompson Cigar
- Time Warner
- Toyota
- Tracy-Locke
- Universal Music Distribution (all labels)
- University Of Phoenix
- Vantage Media
- Vendare
- WebMD
- WhiteHat Media
- Zsigmond Kiraly Foiskola
What We Do
Online and offline advertising and marketing agency
$40 Billion revenues generated.
Primary focus on Direct Response Marketing.
Online
- 500 offers and creatives in the space
- Billions of digital messages delivered annually
Offline
- 1,000+ offers, creatives, promotions, incentive involvement devices in the space
- 4.5 Billion promotional direct mail pieces mailed
- $350 Million spent in direct mail and specialty direct response media
Creative, production, implementation
- Concept creation and development
- Audio, video, broadcast and mobile assets
- Design and copy - testing and rollouts
- Print, broadcast, web-based and video asset management
- Analytics
- CRM
- Predictive performance models
- Decision making models - Manning Relevancy Conversion Model ®
MEDIA
- Market research, segmentation and targeting
- Media planning, buying and management - tests and rollouts
- Cross-platform and cross-brand marketing
- Media channels and verticals
- display and contextual
- specialty media
- broadcast (radio, TV, streaming)
- terrestrial mail
- space advertising
- social media
- SEO/SEM
- esoteric media
STRATEGY
Extend commerce and content across all media.
- Maximize reach and efficiency
- Content strategy and integration
- Integrated brand marketing
- Branded response
- Digital and terrestrial direct response
- ROI optimization
RELATIONSHIPS
FYMC leverages its competencies, experience, extensive resources and relationships in multiple industries, in extensive geographies for the benefit of its clients.
ADVISORY SERVICES
- Advertising, marketing, product/service development -- concept to analytics
- Legal review, regulatory agency compliance and communication
- Authoring materials for the benefit and use of senior management and for publication
- Corporate processes: structure, leadership, operations and logistics, management, positioning
- Human and hard assets deployment and management, capitalization, investment/divestment
- Strategies, business development, governance
- Conflict resolution
- Public speaking
PROCESS
- Frame the relationship between our clients and FYMC.
- Study the requirements of our clients’ businesses, including corporate governance requirements and sensitivities, merchandising, advertising, customer acquisition, marketing and media plans, re-marketing and CRM matrices.
- Analyze and evaluate historical results by product/service, creative approach, media channel.
- Quantify and qualify impact of advertising and marketing when the project is institutional.
- Quantify brand requirements, acceptable levels of risk, corporate sensitivities.
- Review advertising, marketing, merchandising, services and logistical assets.
- Establish goals and budgets.
- Build a go forward marketing/media model.
- Create products, services and institutional offers; build marketing materials when appropriate.
- Create promotions, involvement devices, games of chance and skill when appropriate.
- Identify and qualify best service providers and business partners.
- Execute approved plan.
- Create comprehensive reporting relationships and tools.
About Steven J. Manning
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Steven J. Manning
solutions architect
If it is about your business and how we add a turbo-booster to it ...
The DOS EQUIS MAN has Manning on speed dial!
Read complete bio