- Corporate Governance
What makes us different
FYMC was built with the certainty of conviction that creativity is necessary in every single aspect of the business paradigm.
“If it doesn’t sell, it isn’t creative.” David Ogilvy.
That is true in any process intended to gain strategic insights into all those across the intellectual and emotional divides. Equally true and necessary for those of us who happily toil at influencing, no, provoking thoughts and actions in others. It matters not if creating needs, making calls to action, climbing empirical or perceived Sagarmathas, resolving intellectual Rubik’s cubes, selling ice in the Arctic, in the dead of winter.
First and foremost, we are a creative marketing, advertising and corporate governance powerhouse. Everything we address for our clients is framed in a creative process. Our processes are designed to deliver powerful, finely tuned thought and action provoking messages to select audiences through strategic digital, terrestrial and esoteric advertising placements.
Mediocrity reflects a lack of courage and conviction. Ordinary is very easy to achieve. We built an agency from the ground up, both organically and empirically, to leverage our extensive experience and competencies to create unique ideas and processes for our clients. There will never be anything ordinary about our approach to clients, issues, opportunities, crises, celebrations.
Our longevity and broad competencies speak to what we do for our clients.
We are often our clients’ first and last contact about their opportunities, challenges and sometimes their dreams.
All that we do accrues to thoughtful, intelligent, predictable and sustainable revenue and equity generating events and solutions for our clients.
We are adamant about delivering unique advantages in the marketplace for our clients.
... partial list of present and past clients.
- Allied Marketing Group
- AOL/Time Warner
- Atlantic Coast Media Group
- Beverly Coach Craft
- Body By Jake Enterprises
- Bradford Group/Bradford Exchange
- David Oreck Candle Company
- Disney Hall & Hollywood Bowl Association
- Franklin Mint
- Frederick's Of Hollywood
- Fresh Cartons
- Guthy Renker
- Hamilton Collection
- Image Imports AG
- JG Wentworth/Peachtree Fn.
- Kluge Interactive
- Loeb Enterprises
- Los Angeles Philharmonic
- Marketing Capital
- MedEx Publishing
- MBM Company, Inc.
- Omaha Steaks
- 1 800 Flowers
- PMD Personal Microderm
- PlasmaNet, Inc./FreeLotto
- Provide-commerce (PRVD)
- Publishers Clearing House
- Singer Direct
- Sony Pictures
- Specialists Marketing Services
- Sunsetter Awnings
- Sweepstakes Clearing House
- Thompson Cigar
- Time Warner
- Universal Music Distribution (all labels)
- University Of Phoenix
- Vantage Media
- WhiteHat Media
- Zsigmond Kiraly Foiskola
What We Do
Online and offline advertising and marketing agency
$40 Billion revenues generated.
Primary focus on Direct Response Marketing.
- 500 offers and creatives in the space
- Billions of digital messages delivered annually
- 1,000+ offers, creatives, promotions, incentive involvement devices in the space
- 4.5 Billion promotional direct mail pieces mailed
- $350 Million spent in direct mail and specialty direct response media
Creative, production, implementation
- Concept creation and development
- Audio, video, broadcast and mobile assets
- Design and copy - testing and rollouts
- Print, broadcast, web-based and video asset management
- Predictive performance models
- Decision making models - Manning Relevancy Conversion Model ®
- Market research, segmentation and targeting
- Media planning, buying and management - tests and rollouts
- Cross-platform and cross-brand marketing
- Media channels and verticals
- display and contextual
- specialty media
- broadcast (radio, TV, streaming)
- terrestrial mail
- space advertising
- social media
- esoteric media
Extend commerce and content across all media.
- Maximize reach and efficiency
- Content strategy and integration
- Integrated brand marketing
- Branded response
- Digital and terrestrial direct response
- ROI optimization
FYMC leverages its competencies, experience, extensive resources and relationships in multiple industries, in extensive geographies for the benefit of its clients.
- Advertising, marketing, product/service development -- concept to analytics
- Legal review, regulatory agency compliance and communication
- Authoring materials for the benefit and use of senior management and for publication
- Corporate processes: structure, leadership, operations and logistics, management, positioning
- Human and hard assets deployment and management, capitalization, investment/divestment
- Strategies, business development, governance
- Conflict resolution
- Public speaking
- Frame the relationship between our clients and FYMC.
- Study the requirements of our clients’ businesses, including corporate governance requirements and sensitivities, merchandising, advertising, customer acquisition, marketing and media plans, re-marketing and CRM matrices.
- Analyze and evaluate historical results by product/service, creative approach, media channel.
- Quantify and qualify impact of advertising and marketing when the project is institutional.
- Quantify brand requirements, acceptable levels of risk, corporate sensitivities.
- Review advertising, marketing, merchandising, services and logistical assets.
- Establish goals and budgets.
- Build a go forward marketing/media model.
- Create products, services and institutional offers; build marketing materials when appropriate.
- Create promotions, involvement devices, games of chance and skill when appropriate.
- Identify and qualify best service providers and business partners.
- Execute approved plan.
- Create comprehensive reporting relationships and tools.
Steven J. Manning
If it is about your business and how we add a turbo-booster to it ...
The DOS EQUIS MAN has Manning on speed dial!Read complete bio
Duncan C. Crookston
Chief Operating Officer
If it moves, shakes, links, displays, rattles, rolls or plays ...Read complete bio
Vice President, Media Management | Marketing
If the topic is 220 Million U.S. consumers, with 520 selectable data attributes ...Read complete bio
Steven J. Manning
Some people collect stamps, memorabilia, music, dolls, art, Zippo lighters........
Manning collects People and Stories.
By his own admission, Manning continues to lead a preposterously fulfilling life. That tends to happen to people who will try and fail to read everything in print and all things digital, and talk to anybody about anything, anywhere, anytime. In his own words: “Life Is Not A Dress Rehearsal” and “A Life Without Passion Is A Life Not Worth Living”. Those are on his omnipresent imaginary teleprompter. They are the guiding precepts of his life.
Large fingers notwithstanding, Steve has been pounding his keyboard for three decades, right through an accomplished business life. He is credited with the origination of prominent creative and empirical concepts, targeting data base concepts, media strategies, promotional concepts and predictive modeling techniques widely used today in the marketing world. He is acknowledged to be among the most important consumer database developers and owners in the history of direct response.
Steve is one of the pioneers of advertising on the Internet, where he has been active since the introduction of commercial applications on the Internet.
Steve is a recognized expert in a number of disciplines including marketing, advertising, corporate governance and conflict resolution. He is also a consultant to typically successful people and businesses on a variety of topics, addressing challenges and issues, real and occasionally imagined. Many of Steve’s written pieces have been widely circulated around the world. His white papers, treatments, compositions, analyses and position papers are frequently requested by the Board or the CEO whose vision requires more focused or much broader expression, or to put forth thoughtful positions and perspectives.
His book, PIMPS, WHORES AND PATRONS OF VIRTUE is in the throes of being published. His Clean Thoughts On A Dirty Wall, on hiatus for a few months to the chagrin of its worldwide audience, is the most unique and intelligent social, political and all-about-life opinion, ideas and debate community site anywhere.
His passions are his family of fantastic women, his challenging friends - all much smarter than he, writing for fun and profit, making, nurturing and leveraging relationships, competitive tennis and skiing, and public speaking on three continents.In his daily five or six hours of idle time, he sleeps really well and asserts to never snore.
Duncan C. Crookston
Chief Operating Officer
Duncan is Chief Operating Officer and member of the FYMC team since June 2002. No. He is not just beach-boot-camp, hockey and volleyball player, skier, runner, quality gym iron-man. He also pushes the buttons to manage and facilitate all operational aspects of the offers FYMC promotes, including logistics from campaign conception to completion. He also participates in the creative process as well as providing desktop support to the staff.
Duncan is a seasoned veteran in the online world, with experience that spans the entire spectrum of online advertising. His exceptional knowledge of the online direct marketing arena comes from his years as email list manager and marketer for a number of well know online and bricks and mortar companies.
In his spare time, and the company makes a half-hearted effort to create spare time for him, Duncan “relaxes” by coaching and playing in an adult hockey league, playing beach volleyball and finding increasingly more challenging ways to positively abuse his body. Much of the time in Manhattan Beach, California.
Vice-president, Media management | Marketing
Imagine a really quality cook born and raised in the Caribbean who is a vegetarian? Creative ... And then there are the billions of records Rose has transacted in the past two decades, working in a number of leading data management and brokerage companies. As Vice President, Media Management & Marketing at FYMC, Rose manages the company’s database of 220 Million consumers, with up to 520 data attributes each. Her client base is essentially all relevant mailers in the terrestrial world and many in the online world. A really consummate pro.
In her spare time, Rose enjoys outdoor activities and her tennis, hiking, cycling, kickboxing and yoga. Are you getting a trend here with yet another FYMC person working out like there is no tomorrow? Rose’s active lifestyle helps a bunch, considering the many miles she logs traveling to meetings with Manning, who also logs a lot of sweat-miles ...
Business Development & Traffic
Mimi is a genuine direct response veteran, with over 20 years immersed in various aspects of management in that discipline. Her experience and expertise are aggregated from working in multiple areas for various direct response enterprises, including: media management and brokerage, large database builders and marketers and media buying agencies. Her start was in finance, with primary focus on reconciling media spends and budgets. No need to ask around if this terrific human resource is in the office yet. The gazillion horsepower beast she drives announces her arrival from blocks away. Unless she is on the back of the family Harley, with her husband passing everybody in sight. And yet, we let her make deals for us....
Susan Hoffman has been part of the FYMC team since 2004. She comes to the company with more than 40 years experience as a financial professional. Her clients and employers have come from many walks of life. From entrepreneurial start-up companies to multi-million dollar publicly traded corporations, from high wealth individuals including entertainment figures. At FYMC, well, if money comes into or flows out, it has Susan’s fingerprints on it. Or her tightly clutched hands...
“Gramma Sue” to friends and family, she is seldom seen without a smile on her face. Her spare time is centered around her family and her church. Spending time with her grandkids is a priority. She is a serious outdoors person: camping, playing golf, riding roller coasters. Her incredibly warm presence notwithstanding, she goes ice-queen dark when it comes to money.
Best not argue existentialism or religion with Susan. That is a loser. Might add one week in the mail to the arrival of the loser’s check ...
"Make-this-look-the-way-I-am-thinking-it-should-look-and-work-to-kick-serious-advertising-glutes" head person.
We understand what she does; kinda how she does it; most certainly not when she does it. Her rapacious insistence for lengthy lead times for any project, loosely translates to two hours. This most delightfully and on point argumentative creative is prolific. She has been designing and executing really inventive work for Walmart, Dollar General, Shutterfly, CVS, Sam’s Club, eBay, Toys R Us, Dell, Carnival Cruise Lines, Disney, PRVD, Mattel, Loeb, ASDA (UK) among others for, say what? Only 10 years? That is seriously advertising cool.
She recently moved from the beach in So. Cal. to Dallas. There is a move we will ponder for sometime. Alas, it is 1,240 miles South-East as the crow flies. That is 1,240 miles physically away from Manning. But, to her chagrin, it is only 1/64th of a second farther East by any online messaging mouse trap known to mankind. And, we know them all. And when she logs off, well, just 1/32nd of a second farther East by telephone than before...
In her spare time, well, she does not do spare time much. There is a lot of painting (like easel and brushes and digital) to do.