National Marketing File

Abbreviated list of data attributes available on the NATIONAL MARKETING FILE.

  • Adults by age
  • Children age range & gender
  • Book buyers (books & tapes by type)
  • Cooking/gourmet
  • Donors to causes by type
  • Dwelling type
  • Household income
  • Language
  • Women’s apparel & cosmetics
  • Home and garden
  • Grandchildren present
  • History/military
  • Hunting/shooting/gun owners
  • Mail order buyer
  • Male sport magazine interest
  • Fishing
  • Membership clubs
  • Religious affiliation
  • General merchandise buyers
  • Telephone numbers
  • Green living
  • Seniors needs
  • Pet owners by type
  • Collectibles
  • Antiques
  • General collectibles
  • Stamps
  • Collector avid
  • Travel
  • Domestic travel
  • International travel
  • Home furnishings/decorating
  • Home imp./do it yourself
  • Online purchasing indicator
  • Online orders quantity
  • Online last order date
  • Outdoor living
  • Gender
  • Investments & finance
  • Home value
  • Home living
  • Education
  • Ethnic
  • Magazine interest
  • Women’s health & beauty
  • Grandchildren by gender
  • Health ailment
  • Homeowner/renter
  • Length of residence
  • Mail order donor
  • Golf interest
  • Marital status
  • News & financial magazine int.
  • Self improvement, careers
  • Veterans in the household
  • Allergy related
  • Health/medical
  • Real estate investors
  • Art
  • Coins
  • Sports memorabilia
  • Collectibles and antiques
  • Crafts
  • Cruise vacations
  • Family vacations
  • Travel group
  • Home improvement
  • Home improvement groupings
  • Education interest online
  • Online average order
  • Sweepstakes/contests
  • Over 450 more...